In 2025, mural painter James Ellis has taken on a unique challenge: eating an entire roast chicken every day. This daily ritual has not only become a personal habit but has also captured the attention of many. James shares his journey on Instagram under the handle @dailyroastchook, where he connects with thousands of followers who are fascinated by his commitment.

James’s daily roast chicken routine began during a late-night project with a friend. After a long day of work, his friend bought a whole roast chicken and six beers, consuming it all in one sitting. Finding the act amusing, James decided to replicate the challenge without the beer, turning a simple act into a daily endeavor. This spontaneous decision marked the beginning of his intriguing dietary experiment.

What started as a fun experiment quickly gained traction on social media. James’s Instagram account, @dailyroastchook, has amassed nearly 10,000 followers who eagerly follow his daily posts. His unique approach has even led to appearances on television and radio, further amplifying his reach. The growing online presence has turned James’s personal challenge into a public spectacle.

Beyond the social media buzz, James sees an opportunity to benefit his business, 1300Murals. He hopes to translate his online fame into financial gains by raising the profile of his mural painting business. The increased attention has the potential to attract new clients and showcase his creativity in a unique light, blending his personal interests with professional growth.

While James enjoys his daily roast chicken, he maintains his health by staying active. Combining his unique diet with regular gym sessions and running, he has managed to lose five kilograms. Despite some concerns from viewers, James assures everyone that he is in good health and confident in his ability to sustain this diet. His approach highlights the importance of balance between diet and exercise.

James Ellis’s daily roast chicken challenge is more than just a personal habit; it’s a bold experiment that blends creativity with business strategy. While he continues to enjoy his unique diet and the attention it brings, he also balances it with fitness and business goals. James’s story is a testament to how unconventional choices can lead to unexpected opportunities and growth.